The Revenue Engine Workshop
Led by Kara Smith Brown, CEO of LeadCoverage and author of the Amazon best-seller The Revenue Engine, this workshop combines proven GTM strategy with real-world logistics expertise to help companies unlock pipeline growth and go to market with confidence. Kara brings decades of experience in B2B marketing, freight tech, and RevOps leadership. Under her guidance, companies learn how to align sales and marketing, eliminate random acts of marketing, and build a repeatable system that connects campaigns directly to revenue outcomes.
What is it?
Marketing shouldn’t just look good—it should drive pipeline. This workshop aligns your team around a clear, actionable GTM strategy built to convert. Walk away with a focused roadmap, shared priorities, and the tools to turn your marketing into a revenue engine—with clarity, urgency, and measurable results.
Workshop Format
4–6 hour session
In-person preferred
Pre-session discovery to customize agenda
Post-session brief and next-step roadmap
We’ll align the session to your needs — potential focus areas include:
ICP and TAM Clarity
Define your Ideal Customer Profile and total addressable market
Three Marketing Strategies working in Supply Chain
Application how they apply to your business
CRM & HubSpot Structure
Fix lead stages, attribution gaps, and handoff breakdowns, get ROI our of your investment
What is it? How can it can be used to differentiate in the market.
Funnel & KPI Design
Align on volume, velocity, and value metrics that drive decisions
Using Public Relations to actually drive revenue
SDR/BDR Playbooks
Create outreach strategies that connect marketing to sales
Executive Alignment
Get buy-in across leadership on budget, priorities, and pipeline accountability
Who It's For
  • CEOs, CROs, CMOs, and RevOps leaders in supply chain, logistics, and freight tech
  • Companies looking to scale with structure and measure marketing's impact on revenue
Investment
$5,000

More information on The Revenue Engine and Kara Smith Brown at ​www.therevenueengine.com​ or LeadCoverage ​here​